The Ask
DuPont came to R/GA with a fresh new look on their brand in the hopes that we could bring it into the digital world. While working closely with the campaign team we took that and blew it out into a full modular design system. Create a new modular system for the DuPont ecosystem and all of its business units.
The Outcome
We created over 20 customizable components that make up over 60 page layouts throughout the site. While we were developing the site design we also created a playbook for Dupont consisting of in depth rules and guidelines for the brands entire ecosystem.
Client - DuPont
My Role - Visual Design Lead
Discipline - UX, UI, CMS, Systematic Design, Modular