The Ask
Express Scripts wanted to update their current B2B platform, to help their users navigate and find content easier. They also wanted each user to feel catered to no matter who was visiting the site.
The Outcome
We did extensive audience research to create an improved analytics infrustructure.The end result was a module design system for the B2B website. While we were developing the site design we also created a playbook consisting of in depth rules and guidelines for the site structure and design. We also created custom pages based on the type of user you are.
Client - Express Scripts
My Role - Senior Visual Designer
Discipline - UX, UI, Product Design, Modular