The Ask
Johnson & Johnson wanted to create a platform to raise money for non-profits like Save The Children. By creating an interactive fun tool for parents and their children with a social component. Once the platform was created we needed to figure out a way to promote it.
Our Solution
Wisdom by Kids is a platform created by R/GA in collaboration with Johnson & Johnson. Using machine learning a parent can go online to WBK and enter in funny quotes their kids have said. Once entered the platform will create a fully unique poster based on what the parent had typed in. Once the poster is shared Johnson & Johnson will donate $1 to charity. Once the platform was created we worked with Save The Children to promote the platform at their annual gala.
Client - Johnson & Johnson
My Role - Visual Designer
Discipline - UI, Campaign, Visual Design, Launch Concepting